- 17 Jun
DirecTV to Offer Geo-Targeting
DirecTV has announced that starting in 2011, advertisers will be able to deliver commercials based upon the location of the viewers set-top box. Prior
Read more... - 16 Jun
Yahoo Continues Push for Local Display Ads
According to WebProNews, Yahoo has added five papers to its Newspaper Consortium. The entrants include the Orange County Register, the Gazette in Colo
Read more... - 16 Jun
Local Ad Dollars Move to Search
Advertising dollars for local businesses are moving from traditional vehicles such as radio, newspapers and television to online vehicles such as loca
Read more... - 14 Jun
AOL Adds Heat to Local Marketing
The local marketing industry is certainly heating up, with AOL announcing the acquisition of a paid of locally focused companies: Patch Media and Goin
Read more... - 11 Jun
Economics of Search Marketing
Early in June, Borrell Associates published its "Economics of Search Marketing" report. It discusses some of the challenges of search marketing for sm
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