DirecTV to Offer Geo-Targeting

DirecTV has announced that starting in 2011, advertisers will be able to deliver commercials based upon the location of the viewers set-top box. Prior to the release of this service, satellite signals could only target large regions of the globe. A typical targeting might be the eastern or western half of the United States.

While this remains well shy of the targeting we enjoy with Internet advertising, it’s a big step in the correct direction, and should at least bring DirecTV in line with the cable providers.