- 20 Apr
Screen Captures of Google Places Tags
Google has added a “tagging” system to its Google Places system. These tags let a business highlight aspects of your listing, so that they stand out from the others. This advertising program is available in Austin, Atlanta, Houston, San Jose, and Washington for a flat fee of $25/month.
Being in Austin, Texas, an offer for this advertising program popped up in ionadas local’s Google Maps management system this morning.
“Learn More” takes you to Google Help pages. If you “Preview and select a tag, the following dialog box is shown:
You have the option of highlighting coupons, photos, videos or your website. If one of these is not available in your Google Places, it won’t be offered for tagging.
Here is what the ad looks like, in the 7-pack, the 3-pack, and the 1-box, respectively.
It’s too early to tell if this will result in an uptick in traffic, but watch here for updates. In the meantime, here’s the dashboard the advertisement adds to your management system, although it does not have any data yet.
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October 4th,2010,at 4:08pmI’m curious to know if this produced any substantial traffic for you. Have you kept up with this?
October 4th,2010,at 4:15pmI’m fairly consistently receiving three times as many actions from the tag on Google Places then on the other parts of the listing, so it seems to be generating material traffic.
Now, the real question is, how much of that traffic would have clicked on the listing anyways if the tag wasn’t there. I’m sure some would have, but I don’t know how much.
October 5th,2010,at 12:29pmWow, I wouldn’t have anticipated that. Since this is still new most of the tags I’ve seen stand out, in that within the 7-pack there’s only one or two that contain the tag. My guess is that this is drawing attention over the others. I’ll be curious to see how this plays out over time.
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